Upper Broadway Advocates is a volunteer group of Rockridge and North Oakland
neighbors working for a more sustainable city.
Save the Rockridge Trader Joe's
Sign the petition →Neighborhood News
Albertsons (the parent company of Safeway) plans to develop two huge market rate residential senior living towers at the tiny Trader Joe’s site in the Rockridge neighborhood of Oakland. No affordable units are planned, and the developer says they will kick out the very popular Trader Joe’s grocery store currently on the site.
Neighbors filled the Rockridge Library for the developer's presentation on the proposed 6230 Claremont Avenue senior housing project.
More than 200 neighbors gathered at Claremont Middle School for a UBA/RNSH community meeting about two building proposals on College Avenue. Photo by Joe Johnston.
On January 13, 2026, the California College of the Arts announced an agreement to sell its San Francisco and Oakland campuses to Vanderbilt University, leaving the future of the long-planned Oakland housing project less certain.
Who we are
We believe a growing city can also be a sustainable one. We work with the City, developers, and fellow neighbors so that new development in North Oakland strengthens the community and the environment — with substantially more affordable housing, human-scale design that respects the neighborhood, preserved historic buildings and trees, safer and greener streets, and real community input at every step, rather than piecemeal spot rezoning that leaves city planning to for-profit developers.
Join our email list for news and action alerts, volunteer your time, or support our work with a donation. Every neighbor makes a difference.
