Upper Broadway Advocates
Resources
Documents, news articles, media, and further reading. We don't agree with everything we link to — but it's all worth knowing about.
News articles, media, links, and further reading on the CCA project and development issues in Oakland. (We don’t agree with everything we link to — but it’s all worth knowing about.)
Trader Joe's / Two Towers
- California Senate Bill 330 overview
On April 20,2026 Albertsons/Align aka Rockridge Property Owners, LLC submitted a VESTING PRELIMINARY APPLICATION (SENATE BILL 330 HOUSING CRISIS ACT OF 2019) to the City of Oakland. The link is to California Legislative website page for Senate Bill 330. SB 330 was authored by State Senator Nancy Skinner (D-Berkeley). This info below pertaining to SB330 was compiled by MS Copilot: SB 330 is California’s Housing Crisis Act of 2019, designed to streamline housing development, limit local restrictions, and increase housing supply statewide. Overview California Senate Bill 330 (SB 330), signed into law on October 9, 2019, and effective January 1, 2020, addresses the state’s housing shortage by reducing regulatory barriers and expediting housing approvals. It is part of the state’s broader effort to create 3.5 million new housing units by 2025 under Governor Gavin Newsom’s housing agenda The law applies to residential projects, mixed-use developments with at least two-thirds of square footage dedicated to housing, and transitional or supportive housing projects Key Provisions 1. Limits on Local Regulations SB 330 prohibits cities and counties from enacting new ordinances or policies that would reduce the number of housing units allowed, impose downzoning, or establish moratoriums on housing construction Local agencies cannot apply new rules that would delay or restrict housing projects beyond what was in effect when a preliminary application was submitted 2. Streamlined Application Process Developers submit a preliminary application with required information, including public easements and site details. Once submitted, the local agency must adhere to a checklist of applicable ordinances and cannot request additional information not listed. Developers have 180 days to submit a full development application, and agencies must review completeness within 30 days for smaller projects or 60 days for larger projects 3. Tenant Protections SB 330 includes provisions to protect existing tenants, requiring resettlement benefits or first right of refusal for displaced renters, or compensation for rehousing This ensures that housing development does not unfairly displace current residents. 4. Approval Deadlines and Enforcement Local agencies must approve or disapprove projects within specified timelines. If deadlines are missed, applications may be deemed complete, and courts can compel compliance or direct approval. Fines for noncompliance can be $10,000 per housing unit, with funds directed to local housing trust funds 5. Duration and Extensions Originally set to facilitate housing development through 2025, SB 330’s provisions have been extended by subsequent legislation (SB 8) to remain in effect until 2030 .
- Formal Application for Trader Joe's Site (August 2026)
The City of Oakland's public planning record for the formal application at 5727 College Ave (Trader Joe's Site), Planning No. ZW2601986, filed by Align Real Estate on August 19, 2026. The City's own description of the record confirms a 372-unit Senior Living facility. Open the "Record Info" tab and choose "Attachments" to read the cover letter and drawings.
- Formula for calculating maximum Two Towers height
How is the maximum allowable height calculated for the 2 proposed towers at 5727 College Ave (Trader Joe's site)? (Albertsons/Align dba Rockridge Property Owners submitted a SB 330 vesting preliminary application). The multiplier is applied to the unit allowance, and the unit allowance comes from the lot's square footage, not from the height limit. Height is downstream: if a height limit would block the units a developer is entitled to, State density bonus law lets them waive it. The planning code stipulates 1 unit per 200 sq. ft. as the maximum density for the TJ’s zoning, CN-2. Therefore, 67,201 sq. ft. divided by 200 = 336 regular dwelling units for this site. Adding in the 20% density bonus, 1.2 x 336 = 404 regular dwelling units for this site. They are proposing 415 units. It seems likely that the other 11 units are efficiency dwelling units such as the memory care units, which have a different multiplier.
- Preliminary Application for Trader Joe's Site
Vesting Preliminary Application (City of Oakland Senate Bill 330 Housing Crisis Act of 2019) for 5727 College Ave (Trader Joe's Site) submitted by Rockridge Property Owner, LLC on April 20, 2026.7 pages
- Yes High Rises are Bad for Low-to-mid-rise Neighborhoods
UBA Documents
- UBA’s response to the CCA Draft EIR
Our detailed community response to the Draft Environmental Impact Report (Jan. 2024).
- Historic Resources Evaluation (Page & Turnbull)
The City-commissioned report finding all twelve CCA campus buildings to be historic resources.
- UBA’s historic-resources recommendations
Historic resources UBA recommends be incorporated into any new design of the CCA campus (2021).
- Oakland Heritage Alliance report on CCA
The Oakland Heritage Alliance’s report on the CCA campus.
- CCA Design Guidelines (Oct. 2022 draft)
The administrative draft Design Guidelines for the CCA site.
- UBA’s comments on the Design Guidelines
Our September 2022 comments to the City’s Landmarks Preservation Advisory Board.
- The Ridge site utilization survey results
Combined UBA and PANIL survey results on possible uses for The Ridge site (2021).
- Neighbors’ traffic report (Broadway / 51st)
A 10-page report on traffic and safety issues submitted to City officials.
- Developer’s original pre-application plans
The developer’s original pre-application plans submitted to the City of Oakland.
- Revised project description (May 2020)
The developer’s revised project description.
- Revised draft project plans & drawings (May 2020)
Revised draft plans and drawings for the CCA site.
- AC Transit 2018 Annual Ridership Report
Referenced in our discussion of public transit and parking.
Articles About the CCA Project
- Oakland “MIMBYs” say maybe to 19-story tower in Rockridge
East Bay Business Times.
- Plan for 600 homes could transform Oakland’s Rockridge neighborhood
San Francisco Business Times.
- Developer presents plans for CCA Oakland campus redevelopment
The Rockridge News, 1/19/19.
- As art schools go the way of plant stores, CCA plans to sell its Oakland campus
Berkeley Daily Planet.
Articles on Development Issues
- Blanket upzoning won’t solve the affordable housing crisis
The Planning Report.
- UCLA’s Michael Storper on squaring urbanism & density
The Planning Report.
- “Social housing” is the way to go
Berkeleyside.
- 7 reasons why high-rises kill livability
Smart Cities Dive.
- Oakland isn’t close to meeting its low-income housing goal
San Jose Mercury News.
- Oakland passed a fee to fund housing. After three years, it produced none
San Francisco Chronicle.
- Oakland should turn cranes into affordable housing
Opinion by Gloria Bruce, EBHO — San Jose Mercury News.
- Essex Crossing: a mixed-use mega-project heals a civic wound
The New York Times.
- Hammarby Sjöstad: one of the world’s most successful urban renewal districts
Baltic Urban Lab.
- What we got wrong about Uber and Lyft
The New York Times.
- How Uber hopes to profit from public transit
The New York Times, May 2019.
- Mobilize the Bay
A multi-group organization working to enhance public transportation.
Media, Podcasts & Interviews
- Michael Storper on housing (48 Hills)
Why the “trickle-down” theory of housing does not lower rents.
- Aaron Glantz, “Homewreckers” (NPR Forum)
How the U.S. got into the housing crisis.
- “State of Emergency”: California’s homeless encampments
Democracy Now! special report.
- Uptown high-rise with zero affordable housing
KTVU News.
- United Nations 17 Sustainable Development Goals
The UN’s framework for sustainable development.
Books
- Keys to the City — Michael Storper
How economics, institutions, social interaction, and politics shape development. Princeton University Press, 2013.
- The Rise and Fall of Urban Economies — Michael Storper
Lessons from San Francisco and Los Angeles.
- Homewreckers — Aaron Glantz
How Wall Street magnates and vulture capitalists demolished the American dream.
- Pictures of a Gone City — Richard A. Walker
Tech and the dark side of prosperity in the San Francisco Bay Area.
Housing Organizations
- East Bay Housing Organizations (EBHO)
A member-driven organization working to preserve, protect, and create affordable housing in the East Bay.
- Housing Is A Human Right
Housing advocacy division of the AIDS Healthcare Foundation; fights gentrification and advocates for tenant protections.
- Alliance of Californians for Community Empowerment (ACCE)
A multi-racial community organization that won the Tenant Protection Act of 2019 (AB 1482).
- Livable California
Advocates for local governments to foster equitable, livable communities and truly affordable housing.